10 WAYS TO SUPPORT SÁPMI

1. Speak out in support of Sámi rights and against all forms of discrimination.

There is a geat need for people to speak out in support of Sámi's rights and to call out racist or disrespectful jokes about the Sámi people. The Sámi people are subjected to a great deal of hate speech, particularly online. There is a need for non-Sámi’s support to put an end to this. When you witness hate speech directed at Sámi people, notify the police. If you hear or read racist or derogatory remarks, don't turn away or remain silent.

2. Seek advice from Sámi people

If you are considering doing something that will have an impact on or involve Sámi concerns, you should first seek advice from the Sámi People. Inquire with them whether you're doing it correctly and if there are any specific protocols to follow or persons to speak with.

3. Build public awareness

The implementation of indigenous rights requires an informed public, education, and awareness building. Increased awareness is everyone's responsibility. Share what you've learned with your family, friends, coworkers, and neighbors.

4. Support Sámi artists and Sámi businesses

Underrepresentation of the Sámi People in the media, and under-patronage of genuine Sámi businesses and products, continues to be an issue. Listen to Sámi music, purchase and read Sámi books, watch Sámi films, purchase genuine Sámi art, and participate in Sámi festivals and events. The Sámi People highly oppose exploitation and misappropriation of our culture, but we are thrilled to share it.  These are excellent ways to learn about Sámi culture while also supporting Sámi businesses and artists. Supporting Sámi-led businesses allows you to contribute to economic development and independence in ways that are most consistent with our cultural values and identities. Always ask if products are genuinely Sámi made, and look for products with the Sámi Duodji or Sámi Made certification marks. 

5. Donate to the Saami Council

The concept of donation is rather new to us in Sápmi, but donated funds can make a big difference to our activities and the amount of work we can do. We want to give people the opportunity to contribute if they feel compelled to do so.

Donations can be made through Paypal with this button

or through CAF America.

6. Be a responsible tourist

The Sámi people appreciate visitors to their homeland. However, many tour operators and product makers inappropriately profit from Sámi culture without having any connection with, or the approval of, the Sámi people. These actions do not contribute to, nor support, the Sámi society and oftentimes even lead to irreparable damage and a false and stereotypical portrayal of our culture. As a responsible tourist you should check to see if the companies you're working with are socially, culturally, environmentally, and economically responsible and sustainable. It is also good practice that, when enjoying our nature, you adhere to the leave no trace principles.

7. Learn some of the Sámi languages

All Sámi languages are on the endangered list. By learning one of the languages, even if only a few words or phrases, you will contribute to revitalization while also expanding your understanding of Sápmi. There are several online courses and tools available to assist you. Check out the new language learning app Indylan that's available on App store and Play store.

8. Educate yourself on Sámi issues.

The best way for people to help undo the ongoing damage of colonization is to learn about Sápmi's true history. Listen to the Sámi voices. The information is available in a variety of formats. We try to keep our newsfeed updated on all the cases and issues the Saami Council is dealing with, check it out.

Some useful links:
History of the Sámi People - SNL by Mikkel Berg-Nordlie (Translated by Google)
Samer.se (Translated by Google)

9. Recognize when to take a step back.

Be conscious of the amount of space you occupy. Always keep in mind that you are only there to help as a guest. There will be times when the community must act independently. Respect their boundaries.

10. Recognize cultural appropriation.

It is, unfortunately, all too common to see the aesthetic, patterns, products, and unique elements of the Sámi people as resources which can be used, borrowed, or be inspired by, without authorization, consultation, and approval of the Sámi people.  This mentality causes substantial harm and damage to the Sámi people, leads to the erosion of our very identity and culture, undermines our rights, and attacks our survivability as a people.  Do not "borrow" Sámi culture. Doing so removes the valuable understanding, meaning, and context from which our elements arise and, worse, ignores our ability to consent. Words, objects, images, patterns, products, and behaviors are all examples of elements that we cherish, value, and own. Be supportive of the Sámi people and be respectful of our uniqueness and rights.